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A more modern, customer-friendly approach to e-mail marketing focused on message relevance is yielding great results. However, gathering and combining all of the useful bits of marketing data used to develop marketing segments and strategies is a difficult process. Direct digital marketing software has evolved rapidly, and marketers should demand ...

The Education Center awarded Rickard List Marketing management of its e-mail file effective April 15. The previous manager was PlattForm Advertising.View full post on Latest articles from DMNews

E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns.View full post on Latest articles from DMNews

The email promotion interne marketing and business promotion internet affiliate marketing online are two of the most effective ways to earn money online from home. If you are currently running your affiliate marketing business and considering ...

There is a fundamental shift happening in the way that people consume content. The increasingly "on-the-go" buyer is influenced by a 24x7 flow of information, creating a much more complex environment for today's marketer.View full post on Latest articles from DMNews

Asking consumers for their e-mail addresses is a great way to start relationships, build profiles, track on-site behavior and send follow-up messages. However, requiring an e-mail address is sometimes a roadblock for consumers, who might not feel like sharing and move on.View full post on Latest articles from DMNews

Retailers are giving consumers more control over e-mail opt-outs, according to a report from Responsys. The Web marketing firm's latest "Retail Email Unsubscribe Benchmark Study" found that 35% of retailers let consumers reduce the number of messages they received during 2009. This number was up from 16% in 2008.View full ...

First impressions mean everything, especially in business marketing, but they have to be sustained. Your message should be reinforced—many times, and in multiple channels—until the decision maker you want to influence sees you as a recognizable brand. Elite sales and marketing executives share a common trait: their ability to identify ...

Integration of e-mail and social media took shape in 2009 with the inclusion of e-mail links allowing users to share content on social networks. Now companies like Flowtown are enabling marketers to append data to e-mail addresses based on information obtained through social profiles.View full post on Latest articles from ...